視覺(jué)設(shè)計(jì) I 慢享生活日
廣州/平面設(shè)計(jì)師/1天前/2361瀏覽
版權(quán)
視覺(jué)設(shè)計(jì) I 慢享生活日
主視覺(jué)圍繞“慢生活”核心
緊扣線下咖啡、美食、手工等生活攤位,以“物體擬人”卡通化為核心表現(xiàn)
通過(guò)擬人化的互動(dòng)細(xì)節(jié)(倚靠、點(diǎn)頭、遞道具)讓靜態(tài)畫面變得活潑生動(dòng),避免慢生活主題的沉悶感整體色調(diào)統(tǒng)一為高飽和配色,既適配慢生活的治愈調(diào)性,符合傳播的視覺(jué)需求。又通過(guò)統(tǒng)一的創(chuàng)意風(fēng)格、擬人邏輯,形成系列感,精準(zhǔn)傳遞生活節(jié)“線下慢生活市集、沉浸式治愈體驗(yàn)”的活動(dòng)核心
Centering on offline lifestyle stalls featuring coffee, delicacies, handicrafts and more, the design adopts
object anthropomorphism cartoonization
as the core expression form. Anthropomorphic interactive details—such as leaning, nodding and handing props—vitalize static visuals and avoid the dullness often associated with the slow-living theme.
The overall color palette adopts high-saturation tones, which fit the healing vibe of slow living and meet visual communication needs. Meanwhile, the unified creative style and anthropomorphic logic create a strong series sense, accurately conveying the core positioning of the lifestyle event:
an offline slow-life market with immersive and soothing experiences
.
102
舉報(bào)
聲明
95
分享
評(píng)論你的想法~
表情
喜歡TA的作品嗎?喜歡就快來(lái)夸夸TA吧!
登錄注冊(cè)
99+登錄即可同步推薦記錄哦
95登錄即可加入我的收藏
評(píng)論登錄即可評(píng)論想法
分享分享





































