Brand team / 品牌團(tuán)隊(duì)：

品牌指導(dǎo)：Francesc 高書妮

視覺主筆：Kobe 譚智聰

文案：Crystal 李琳琳

“ 你好，我是深藍(lán)，很開心和大家見面 ”

這是一款由“ 冰山理論 ”出發(fā)的品牌指向，1895年，心理學(xué)家弗洛伊德與布羅伊爾合作發(fā)表《歇斯底里研究》，提出了著名的“冰山理論”。弗洛伊德認(rèn)為，一個(gè)人的人格就像海面上的冰山一樣，露出來的僅僅只是一部分，是有意識(shí)的部分；剩下的絕大部分是處于無意識(shí)的，而這絕大部分在某種程度上決定著人的情緒、行為和發(fā)展。

在海平面一下的冰川，往往最容易被人們所忽視。就像在目前的社會(huì)里，種種現(xiàn)實(shí)因素也會(huì)像霧霾一樣充斥著人們內(nèi)心最深處的情緒。

這次會(huì)有兩次品牌視角，“天空”和“海底”。如果我們從天空往下看，我們只能看到冰山。如果我們從海底往上看，我們就能看到海底以下的冰川。分別代表“面具”與“內(nèi)心”，到底冰山是面具還是內(nèi)心，我們不作確切的答案，因?yàn)榇鸢冈谀銈冏约荷砩?，你說呢。

“ 我有我深邃的眼光，在海平面以下 ”

"Hello, I'm Dark Blue, nice to meet you."

This is a brand pointing from the "iceberg theory". In 1895, psychologist Freud and Broyle published "Hysteria Research" in cooperation, and put forward the famous "iceberg theory". For Freud, a person's personality is like an iceberg on the surface of the sea, showing only part of it, the conscious part; Most of the rest is unconscious, and most of this determines, to some extent, one's emotions, behavior and development.

The glaciers below sea level are often the most overlooked. Just like in the current society, various realistic factors will fill people's innermost emotions like the haze.

This time there will be two brand perspectives, "Sky" and "under the sea". If we look down from the sky, we can only see icebergs. If we look up from the bottom of the sea, we can see the glaciers below. They stand for "mask" and "heart" respectively. We don't know whether the iceberg is the mask or the heart, because the answer lies in you, don't you think?

"I have my deep vision, below sea level"