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冬奧視覺設(shè)計 / BRANDING DESIGN

DESIGN / 楊柚子

未來的榮耀時刻，從來都不是一蹴而就的成績，而是在人生的賽場上堅守對「每一次成長」的信念感和敬畏感，積以硅步，未來會看見。

旋轉(zhuǎn)、跳躍、沖刺、再重復(fù)，運動員在億萬次的學(xué)習(xí)與訓(xùn)練中挑戰(zhàn)自我、突破極限，直到「這些成長」變成像呼吸一樣，然后他們贏下了自己的榮耀時刻！

運動的賽場，劃出一道“Z”形運動軌跡，每一次成功都離不開頑強拼搏、永不放棄，每一次進(jìn)步都離不開專業(yè)指導(dǎo)、科學(xué)努力。

用每一次成長，定義未來！

斑馬以奧運品質(zhì)助力中國2-8歲兒童蓄夢未來！

The glorious moments in the future are never achieved overnight, but stick to the sense of belief and awe of "every growth" in the arena of life.

Spinning, jumping, sprinting, and repeating, athletes challenge themselves and push their limits in billions of studies and drills until "these growths" become like breathing, and they win their moment of glory!

The sports arena draws a "Z"-shaped trajectory. Every success is inseparable from tenacious struggle and never giving up. Every progress is inseparable from professional guidance and scientific efforts.

Use every growth to define the future!

Zebra helps Chinese children aged 2-8 to dream about the future with Olympic quality!